Three ways to dump the junk from your LinkedIn news feed

Have you heard the rumblings about LinkedIn lately? Every week or so I see unrelated posts or someone in my LinkedIn feed complaining that it’s starting to look a bit too much like Facebook, with posts about celebrities and politics and other silly nonsense. I love spending time on LinkedIn for business related content and I agree it can be annoying when these posts pop up – like the ones I featured in the image above.

There are actually some easy things you can do to make your LinkedIn experience better, beyond complaining and dramatically logging off forever. Here are three ways to clean up your news feed:

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How to get traffic to your videos

There’s no denying that video is the hottest form of content right now, especially with the emergence of live broadcasting that’s sweeping the internet through Facebook LIVE and Periscope.
It can be time consuming and expensive for companies to create video, but that’s only half the battle. The fact that you have a video is not as exciting to other people as it is to your internal team. So how do you make sure the right people actually see your video?

It comes down to two things – optimizing your video on YouTube so people can find it and distributing your video in the right way in the right places. Here are a few highlights for both of these areas.

Optimize Your Video

  • It’s important to identify your target audience for the specific video and what problem they are trying to solve by watching your video.
  • Research keywords for your video listing by using tools such as Google Keyword PlannerGoogle Trends, Google Web Master Tools and YouTube and Google suggest.
  • Structure your YouTube channel as a homepage for your video content, with your playlists as your category level pages and your videos as your product or keyword level pages.
  • Optimize your YouTube video summary using key words, with a strong title and robust summary. Link to your website using the full URL address and include a subscribe link.

Distribute Your Video

  • Create a dynamic end screen where people can click through to your other videos and subscribe.
  • Ask viewers to subscribe to your channel three times – in your video, on the end screen and in the summary copy. When recording videos, reference other videos you’ve made that your audience may be interested in.
  • Consider YouTube paid advertising to target your specific audience when they are watching. YouTube has a number of paid options including video pre-views, side bar listings, overlay in-video ads and display ads.
  • Share video on your web site, blog and other social channels, paying close attention to the optimal lengths per channel. Videos will have higher reach if uploaded directly to Facebook, Twitter and Instagram. However, LinkedIn and Pinterest both allow you to share YouTube links and still feature them prominently.

To dig deeper into these areas, take a look at the slides we co-presented at the PR News digital conference last month, “Become a YouTube Distribution Star for Your Organization.”

YouTube Optimization and Distribution from Missy Berggren Voronyak

Attract New People to Your Brand With Influencers

Working with influencers has been a hot topic in the PR and marketing community for a number of years, yet it still feels like a mysterious topic and “nut to crack” for many companies. In fact, it’s the number one topic people want to chat about when they ask to meet up with me for coffee – how to find influencers who might be interested in their brand and how to actually build meaningful relationships with them. As someone who works with clients to build influencer campaigns, and as a blogger myself, this is a topic I’m very passionate about and love exploring.

At WCG, we work with global brands to identify influencers who are relevant to their business and engage with them in a meaningful way. Key word = meaningful. One of the biggest keys to working with influencers is to think of building long-term relationships, rather than a quick way to get someone to mention your product or company online.

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How three innovative physicians use Periscope

Periscope, the live-streaming app, launched nearly three months ago. Owned by Twitter, the app can be used with either a Twitter account or a phone number and allows anyone with a smart phone the ability to share their view with people around the globe.

Scoping tourist attractions and beautiful views are a staple of Periscope broadcasts, but one of the best ways we’re seeing it used is for education. Experts or advocates for a topic important to them can live stream themselves talking and answering questions that come through in the comments.

You’ll find Periscope accounts by physicians across many specialties, but so far most of them are lurking to see what it’s all about. Yet there are a small handful of innovative, early-adopters who are making their mark and finding a way to make a difference in people’s lives through live-streaming.

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Are doctors using Twitter? Yes, they are!

This week I attended the Health Care Social Media Summit at the Mayo Clinic Center for Social Media in Rochester, Minnesota.

One of my colleagues from WCG, Greg Matthews, presented the afternoon keynote about physician social media trends: How hospitals and doctors use online channels to communicate in partnership. Greg is the genius behind MDigitalLife and is highly regarded by physicians and marketers around the world for his efforts in this space.

I work with many different health care clients and the question I hear repeatedly is, “Are doctors really using Twitter?” and “Are you sure it’s not just their marketing team doing it for them?” The answer is definitely yes and yes.

Every person in the room during Greg’s presentation will now answer that question with a big yes, too! Doctors are tweeting and blogging, and many of them are using LinkedIn as well.

Here are some of the highlights I captured from Greg’s presentation, via my tweets:

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